We were commissioned by the team at Tesco Labs to create an animated version of their new Tesco Careers website, using a host of .svg files. The animation itself utilises a lot of dissolves and soft 'gliding in' of elements. Our main goal was to highlight to the viewer what they should be looking at - guiding their eyes from one element to the next. This sort of animation helps break up the text into bite-sized chunks and keeps the viewer interested for longer.