Client : ALFA ROMEO & ITALIAN INTERMARQUE CHAMPIONSHIP
Overview
With a brief to create an especially 'Drive to Survive'-esque documentary series for the Alfa Romeo and Italian Intermarque Championship, we followed the teams and drivers from round 1 at Snetterton to round 12 at Silverstone.
With collaboration from ARIIC, we handled pre-production, production, and post-production. Episodes from each race weekend were released throughout the season, which were then combined with driver and team interviews, and re-edited into a full-length season documentary. We covered distribution to Amazon Prime Video and marketing - including a poster and trailer.
IMDb description: The 2026 Alfa Romeo and Italian Intermarque Championship returns with record entry numbers and revised regulations that lead to a plethora of thrilling on-track battles. Experience the action from a new perspective, as a grid made up of some of the UK's most passionate Alfa racing enthusiasts go wheel to wheel across the country's major circuits.


Conclusion
Inside ARIIC serves as a perfect example of how club racing can be just as exciting to follow as professional championships. Combined with purely passion-filled events, the personalities behind club racing in the UK are what makes it what it is and documentary-style production is a perfect way to show it.
We'd like to thank the Alfa Romeo and Italian Intermarque Championship for their trust and collaboration on this project, and we're looking forward to the 2027 iteration.
VIDEOS YOU CAN BE PROUD OF.



